From: Minerva University
Direction: Ayo Seligman & Nicole Duran
Designer: Michael O’ Riordan
Meridians was an event devised at the end of a long meeting between Marketing and the Creative team at Minerva. The goal was to create an excitement for prospective students before more affirming orientation events like Ascent or Foundation Week.
The concept is a signal that joining Minerva was the first step on a journey that would set you apart from everyone else, that you would be on a different trajectory.