Direction & design: Michael O’ Riordan
We had to do a brand campaign in 4th year Experience Design. I based my project around the fact that your personal data was being gathered, bought and sold by various organisations in the world.
The goal was to make people feel a little paranoid. Hopefully, they would go to the website and learn about ways to protect themselves. I feel that the research was excellent but the carry out lacked something. However, it was featured in the Design Research Socieities 2018 exhibition.